A specialist profile · Fractional marketing advisor · Sydney

Ari
Vivekanandarajah

Specialist in fractional marketing advisory

Two decades. 200+ brands. $30M+ in ad spend. One operator, working with you directly. Most founders don't need another agency or another guru. They need an honest read from someone who has actually run the campaigns. That's the work: take a stalled funnel, a budget that can't prove itself, or a website that's leaking revenue, and ship something measurable.

Book a free 30-minute read See selected work →
20+ years 200+ brands $30M+ ad spend stewarded Sydney based, working worldwide
Ari Vivekanandarajah
Ari, on the record

Trusted by founders and marketing teams across Australia, the UK and the US. Certified partner across Google, Meta and HubSpot.

01 Pick a specialism

One person. Eleven specialisations.

Tap any of the pills below to focus this page on that service. The hero, featured work, and contact form all retune to match. Or browse everything as-is.

20+
years across marketing, ads, SEO, web, and AI
200+
brands worked with across Australia, NZ, UK, and US
40+
website builds shipped from wireframe to launch
$30M+
in ad spend stewarded on behalf of clients
02 The story
Ari Vivekanandarajah portrait

Two decades of turning budget into outcomes.

Ari has spent his career at the intersection of marketing, technology, and design. He started in web design, moved into performance media when paid search was still a craft, built and led a full-service digital agency, and most recently authored the AI Agent Playbook for Businesses.

The thread through every chapter has been the same: take a complicated problem (a stalled funnel, a broken website, a marketing budget that cannot prove itself), and ship something measurable. Not a slide deck. Not a "transformation". A working system that earns its keep.

Most engagements start in one specialism (Google Ads or SEO or HubSpot) and end up spanning three. Because the real problem is rarely the one a brief is written for, and the value compounds when the strategy, the tech, and the creative line up.

"Strategy is what gets you noticed. Execution is what gets you paid."

Based in Sydney. Working with clients across Australia, New Zealand, the United Kingdom, and the United States. Available for direct engagement via the contact form below.

These days that work takes three shapes: a one-off intensive, ongoing advisory, or a full build with the Hype Insight team. Whichever fits, you work with Ari directly.

03 Ways to work together

Start with a conversation. Go as deep as you need.

Four ways in, from a free first read to a full done-for-you build. Most people start at the top and move down as the work earns it.

The first conversation

Free 30-minute read

Free

Tell Ari what you're trying to do. You'll get an honest take on whether it's worth doing, where the quick wins are, and whether he's the right person. No pitch.

Book your free read →
Diagnostic intensive

The Power Hour

from $450

A focused 90-minute deep dive into your funnel, ads, site or stack, followed by a written action plan you can run with, with or without Ari. Paid, booked and confirmed upfront.

Book a Power Hour →
Ongoing advisory

Founder Advisory

from $2,000 /month

A standing line to an operator who has run $30M in ad spend. Two strategy calls a month plus async support, for founders who want the brain without the bottleneck of building a team.

Enquire about advisory →
Full execution

Done-for-you, with the team

Scoped to goals

When you'd rather it just got built and run, the Hype Insight team takes the whole engine: ads, SEO, web, automation. Scoped to your goals, priced to the brief.

Talk about a build →
Not ready to talk yet?

Get your free Site Health Score.

A 27-point scored diagnostic that shows exactly where your website or store is leaking revenue, and what to fix first. No call required.

One email, scored diagnostic in your inbox within minutes. No list, no spam.

“

The best marketers and technologists are not specialists who refuse to learn the next thing. They are specialists who keep adding the next thing to their depth.

A working principle
04 Selected work

Live accounts, real screenshots.

A focused carousel of recent client work. Pulled straight from live ad accounts and campaign reports. Use the service pills above the page to filter to the discipline you care about.

05 Website & product design

Forty plus builds, from wireframe to launch.

A selection of website and product design engagements over the past few years. Each link opens the live Figma prototype in a new tab.

claycor.figma.app
Brand · Web
Claycor
the3rdgear.figma.app
Brand · Web
The 3rd Gear
liveatyours.figma.app
Events · Web
Live At Yours
expedeck.figma.app
SaaS · Web
Expedeck
melbournemotorshow.figma.app
Event · Web
Melbourne Motor Show
linein.figma.app
SaaS · Product
LineIn
drewco.figma.app
Corporate · Web
DrewCo
optimumcontrol.figma.app
SaaS · Revamp
Optimum Control
indigo.figma.app
Brand · Revamp
Indigo
leapcare.figma.app
CRO · Health
Leapcare
microvision.figma.app
Web · Wireframe
Micro Vision
misssparkle.figma.app
Beauty · Web
Miss Sparkle
positivesolar.figma.app
Energy · Web
Positive Solar
dolcevitaskin.figma.app
Beauty · Web
Dolce Vita Skin
gkcapital.figma.app
Finance · Web
GK Capital
constructmind.figma.app
App · Web + Mobile
Construct Mind
mcgregorstructures.figma.app
Construction · Web
McGregor Structures
uniden.figma.app
Consumer Electronics
Uniden
aussietranslations.figma.app
Services · Web
Aussie Translations
nayaone.figma.app
Fintech · Revamp
NayaOne
bareenergy.figma.app
Ads LP · Special Offer
Bare Energy
halfeatendonut.figma.app
Food · Brand
Half Eaten Donut
macquarielocksmith.figma.app
Trade · Ad LPs
Macquarie Locksmiths
littlepawsbigroars.figma.app
Charity · CRO
Little Paws Big Roars
wardenone.figma.app
SaaS · Product
Warden-ONE
blackchair.figma.app
Enterprise · Revamp
Blackchair
zignify.figma.app
Sourcing · Web
Zignify
southwestgastro.figma.app
Health · Web
Southwest Gastro
arvihealth.figma.app
Healthcare · Web
ARVI Health
themarketingdept.figma.app
Agency · Web
The Marketing Dept
masterbuildersasso.figma.app
Industry · Tools
Master Builders Assoc.
ausrampauswide.figma.app
Industrial · Web
AusRamp / AusWide
shippingcontainerk.figma.app
E-Commerce · Web + Mobile
Shipping Container King
bristax.figma.app
Tax · Web
Bristax
openmarkets.figma.app
Trading · Web
Openmarkets
nalnl3.figma.app
Research · Web
NAL-NL3
pumprepair.figma.app
Trade · Web
Pump Repair
robotmylife.figma.app
Tech · Web
Robot My Life
06 Video testimonials

Straight from the source. On camera.

Short, unedited testimonials from clients Ari has worked with directly.

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07 Written reviews

Direct words from recent clients.

Recent feedback from direct client engagements. Ari has worked with hundreds of clients across two decades; the wall below is a current sample of what people say after the work is done.

★★★★★
5.0
100+ five-star reviews
C
Chris
Marketing strategy & execution
★★★★★

I have worked with Ari for several months and he has helped with marketing strategy, copywriting, go-to-market planning, and has been an amazing person to give me a gut-check on my thinking. He is easy to work with and gets things done on time with quality. More than anything, I get work back from Ari that does not need reworking, which is a true gift.

P
Pip
Email automation & community setup
★★★★★

Ari is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend.

J
Jeff
Digital marketing strategy (Facebook + Google)
★★★★★

Ari has a great understanding of various digital marketing platforms, and the strategies to reach audiences. Ari helped us implement an ad campaign on both Facebook and Google.

C
Chris
Marketing strategy & execution
★★★★★

I have worked with Ari for several months and he has helped with marketing strategy, copywriting, go-to-market planning, and has been an amazing person to give me a gut-check on my thinking. He is easy to work with and gets things done on time with quality. More than anything, I get work back from Ari that does not need reworking, which is a true gift.

P
Pip
Email automation & community setup
★★★★★

Ari is great to work with. Very experienced, understood our needs and added value along the way. I highly recommend.

J
Jeff
Digital marketing strategy (Facebook + Google)
★★★★★

Ari has a great understanding of various digital marketing platforms, and the strategies to reach audiences. Ari helped us implement an ad campaign on both Facebook and Google.

M
Megan
SEO specialist for agency collaboration
★★★★★

Ari is incredible to work with and extremely knowledgable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations. I can see us working with him more and well into the future.

H
Hermie
Social media & website for law firm
★★★★★

Great experience. Ari was very knowledgeable in social media and digital marketing. He built a great website for my firm and I could tell that he cares about the job he does for you.

P
Pip
WordPress website update
★★★★★

Ari is great to work with. He understood our needs for revamping the website and did it without any fuss. We are really happy with the result. Thanks Ari!

M
Megan
SEO specialist for agency collaboration
★★★★★

Ari is incredible to work with and extremely knowledgable in SEO and digital marketing. All our requests were delivered efficiently and beyond expectations. I can see us working with him more and well into the future.

H
Hermie
Social media & website for law firm
★★★★★

Great experience. Ari was very knowledgeable in social media and digital marketing. He built a great website for my firm and I could tell that he cares about the job he does for you.

P
Pip
WordPress website update
★★★★★

Ari is great to work with. He understood our needs for revamping the website and did it without any fuss. We are really happy with the result. Thanks Ari!

R
Rae
Marketing manager — PPC, digital & eCommerce
★★★★★

Ari has been fabulous to work with. He is an expert in his field of PPC, digital and eCommerce. He is highly responsive and detailed. We would definitely hire him again.

J
Josh
Digital marketing manager, management consultancy
★★★★★

Ari is an excellent marketing operator and a pleasure to work with.

N
Nadia
Social media manager for legal publisher
★★★★★

Ari is a skilled and professional social media manager. He communicates well and sticks to deadlines. We were very happy with his performance.

R
Rae
Marketing manager — PPC, digital & eCommerce
★★★★★

Ari has been fabulous to work with. He is an expert in his field of PPC, digital and eCommerce. He is highly responsive and detailed. We would definitely hire him again.

J
Josh
Digital marketing manager, management consultancy
★★★★★

Ari is an excellent marketing operator and a pleasure to work with.

N
Nadia
Social media manager for legal publisher
★★★★★

Ari is a skilled and professional social media manager. He communicates well and sticks to deadlines. We were very happy with his performance.

08 Published & authored

Written for business leaders.

Long-form playbooks, guides, and an active YouTube channel for business owners and practitioners.

The AI Agent Playbook
Interactive playbook · 32 pages

The AI Agent Playbook for Businesses

A 32-page interactive flip-book guide with seven activities: readiness self-assessment, SMB 90-hour rollout, enterprise 30-60-90 plan, ROI calculator, build-vs-buy matrix, industry playbook picker, failure-mode risk check.

Open the playbook →
Ecommerce Performance & Revenue Guide
Diagnostic guide

The Complete Ecommerce Performance & Revenue Guide

A 27-point ecommerce checklist with live scoring, plus a 10-section store-health diagnostic. Identifies where your store is leaking revenue and produces a Store Health Score out of 100.

Open the guide →
Complete Website Performance Guide
Diagnostic workbook

The Complete Website Performance & Revenue Guide

A 27-point scored checklist and 10-section diagnostic workbook for any website. Identify revenue leaks across speed, trust, UX, conversion, and technical foundations.

Open the guide →
Hacked Website Survival Guide
Recovery playbook

The Hacked Website Survival Guide

A step-by-step recovery plan for compromised websites, with an interactive security self-assessment and risk scoring. From triage through hardening to long-term defence.

Open the guide →
Ecommerce Hacked Store Survival Guide
Recovery playbook

The Ecommerce Hacked Store Survival Guide

Recovery guide for compromised ecommerce stores. Covers Magecart, payment skimming, customer data theft, PCI DSS, and payment gateway security in plain English.

Open the guide →
Maximising Event ROI
Field guide

Maximising Event ROI

A comprehensive guide to getting the most out of business events, expos, and trade shows. Pre-event positioning, on-the-floor execution, and the post-event follow-up that turns conversations into pipeline.

Open the guide →
Website Performance & Revenue Quiz
Interactive quiz

Website Performance & Revenue Assessment

A 3-tab interactive quiz covering the 27-point revenue leak checklist and 10-section health diagnostic. Combined score out of 154 with section-by-section breakdown.

Take the quiz →
Website Security Self-Assessment
Interactive quiz

Website Security Self-Assessment

A 25-question security quiz across 5 dimensions: software, hosting, access, configuration, and monitoring. Score out of 50 with tier ratings per section.

Take the quiz →
09 Hire Ari direct

Book a free 30-minute read.

Pick a time below and tell Ari what you are trying to do. You will get an honest take on whether it is worth doing, where the quick wins are, and whether he is the right person. No pitch.

Ari Vivekanandarajah
Ari Vivekanandarajah
Specialist marketer · technologist
Connect on LinkedIn Subscribe on YouTube

Ari works directly with clients on shorter engagements and on longer programs as an independent specialist. Either way, the work is hands-on. No account managers in the middle, no slide decks to sit through.

  • What happens next
  • Ari replies personally within one business day
  • First call is 30 minutes, focused on whether it is a fit
  • If he is not the right person, he will say so honestly
Pick a time, no pitch

Free 30-minute read. Booked through Ari's calendar, confirmed by email.

Or send a note instead
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You will hear back within one business day. While you wait, browse the AI Agent Playbook or the case studies above.